Watch – Social Marketing; A Behavioural Change Rebel turning 50 (Session 5)

On 24 September the Whitaker Institute was delighted to host Social Marketing; A Behavioural Change Rebel turning 50. Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. It is a world shaped increasingly by collective as well as individual choice, and by systems, social and behaviour change all rolled into one. In this emerging complex world social marketing is a leading behavioural science already into a future of radical transformation. To meet the demands of our time, we must incorporate an “and” approach – citizens and stakeholders, citizens and society, citizens and systems, citizens and the planet into our way of doing and being. Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.


What social marketers have learnt over the last 50 years and what we still need to figure out

Prof Jeff French, Brighton University

Social Marketing turns 50! We’ve come a long way and have a long way to go.

Prof Suzanne Suggs, University of Lugano

Hosted by Dr Christine Domegan

Other dates in the series:

19 February – Professor Sharyn Rundle-Thiele & Professor Maria Raciti (click to watch the event back)

26 March – Dr Sarah Duffy, Prof Ann-Marie Kennedy (Click to watch the event back)

30 April – Dr Dmitry Brychkov, Dr Sinead Duane (Click here to watch the event back)

28 May – Ms Tina Flaherty , Dr Maeve McArdle (Click here to watch the event back)

29 October – Dr Rowena Merritt (Click here to register)


Prof Jeff French PhD, MBA, MSc, DipHE, BA, Cert.Ed.

Jeff French is a global thought leader in Social Marketing, social communication, behavioural influence and citizen focused programme planning and evaluation. Jeff has published over 100 academic papers and five books plus numerous guides and tool kits on these subjects. Jeff is a visiting Professor at Brighton University and teaches at a number of other universities on a regular basis.

Jeff was previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2004 Jeff headed the UK government review of Social Marketing and set up the National Social Marketing Centre in 2006. In 2009 Jeff became the CEO of Strategic Social Marketing.

Jeff works with Governments, NGOs and some of the world’s biggest private companies. Jeff has also worked for the WHO, the UN and the European Centre for Disease Control. Jeff is the co-author of the European Centre for Disease Control (ECDC) technical guidance on social marketing planning and author of two new UN tool kits and course on Designing and implementing campaigns in support of vaccination efforts to prevent and reduce the spread of COVID-19. Jeff was a leading member of the European Union funded E-Com EU review of pandemic communication and behaviour change research programme.

Jeff is a member of several national and international policy committees including the UN UNITA working group on road safety. Jeff is also a member of the Editorial Boards of five professional Journals, a board member of the European Social Marketing Association and President of the International Social Marketing association.

Jeff is a sought-after keynote speaker at international conferences and chairs the conference planning committees for the European and World social marketing conferences. Jeffs book; ‘Social Marketing and Public Health: Theory and Practice, 2nd edition’, was highly commended in the 2018, BMA Medical Book Awards and Jeff’s Book with Ross Gordon; Strategic Social Marketing 2nd edition is a standard text book on many university reading lists.

Prof. L. Suzanne Suggs, PhD, MS, CHES is a Full Professor of Social Marketing in the Institute of Public Health and the Institute of Communication and Public Policy at the Università dells Svizzera italiana (USI) in Lugano Switzerland, where she is also Head of the BeCHANGE research group. She is Vice-President of the Swiss School of Public Health (SSPH+), a member of the Swiss National COVID-19 Science Task Force, and a co-speaker of the expert group on Science Communication for the Swiss Academies of Arts and Sciences. She is a co-founder of the European Social Marketing Association, where she served as Chair of the Board until Summer 2020, Dean of the SSPH+ Summer School in Public Health Policy, Economics, and Management. and a Visiting Reader at Imperial College London, Institute for Global Health Innovation. Her research is focused on understanding determinants of behaviours and testing strategies for behaviour change. While she has worked on numerous topics during her 20+ years in research and practice, she primary focuses on vaccine acceptance, eating and physical activity behaviours, and strategies to adopt a more sustainable diet.