Watch – Social Marketing: A Behavioural Change Rebel turning 50

On 26 March, the Whitaker Institute was delighted to host Social Marketing; A Behavioural Change Rebel turning 50. Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. It is a world shaped increasingly by collective as well as individual choice, and by systems, social and behaviour change all rolled into one. In this emerging complex world social marketing is a leading behavioural science already into a future of radical transformation. To meet the demands of our time, we must incorporate an “and” approach – citizens and stakeholders, citizens and society, citizens and systems, citizens and the planet into our way of doing and being. Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.


Macro-Social Marketing
by Dr Ann-Marie Kennedy

Using Systems Social Marketing to change to the perception of Dads in the Workplace
by Dr Sarah Duffy

Hosted by Dr Christine Domegan

The event is available to watch back below.


Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of social marketing seminars with global experts explores the complex links between our environment, our health and wellbeing and our future. 

Other Dates in the Series

19 February – Professor Sharyn Rundle-Thiele & Professor Maria Raciti (Click to watch the event back)

30 April – Dr Dmitry Brychkov, Dr Sinead Duane, Ms Tina Flaherty (Click to register)