Social Marketing: A Behavioural Change Rebel turning 50
April 30 @ 9:30 am - 10:30 am
Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. It is a world shaped increasingly by collective as well as individual choice, and by systems, social and behaviour change all rolled into one. In this emerging complex world social marketing is a leading behavioural science already into a future of radical transformation. To meet the demands of our time, we must incorporate an “and” approach – citizens and stakeholders, citizens and society, citizens and systems, citizens and the planet into our way of doing and being.
Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.
In the Loop: a Social Marketing Cycling Case Study
Dr Dmitry Brychkov
Dr Sinead Duane
Digital technologies: communication tools or powerful mechanisms for change?
Ms Tina Flaherty
Hosted by Dr Christine Domegan
Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of social marketing seminars with global experts explores the complex links between our environment, our health and wellbeing and our future.
Other dates in the series:
Dr Dmitry Brychkov is a Postdoctoral Researcher with the Applied Systems Thinking Group in the Whitaker Institute at the National University of Ireland, Galway. His recent PhD focused on “Expansion and Augmentation of Social Marketing Theory and Practice with Systems Science and Mechanism, Action, Structure (MAS) Theory to Explore Dynamic Complexity and Leverage Points Pertinent to the Galway Cycling System”. His research interests include: social marketing application for systemic societal and behavioural change, modelling wicked issues and participatory methodology. He currently works on an Interreg North-West Europe project aimed at energy use reduction in post-primary schools.
Tina Flaherty is a PhD candidate with the Applied Systems Thinking Group in the Whitaker Institute at the National University of Ireland, Galway. Her thesis looks at the role of Facebook as a mechanism for behavioural change in the context of obesity and healthy lifestyles. Her research interests relate to systems social marketing, social mechanisms, and digital technologies as strategic and operational components of social marketing.