News

Whitaker Institute member Professor Brian Hughes spoke with the Irish Independent about the use of advent calendars as marketing tools, using the psychology of unboxing to trigger intrigue and excitement. The article is available to read here.

Whitaker members Dr Denis Dennehy and Dr Anastasia Griva, of LERO, hosted The 20th IFIP Conference on e-Business, e-Services, and e-Society at NUI Galway (virtually) on 1-3 September.  The conference brought together contributions from a variety of perspectives, disciplines and communities for the advancement of knowledge regarding Responsible AI and Analytics for an Ethical and Inclusive Digitised… | Read on »

Whitaker Institute member Dr Kevin O’Sullivan, of the Conflict, Humanitarianism and Security Cluster, has published a new book titled The NGO Moment: The Globalisation of Compassion from Biafra to Live Aid.  About the Book: This book is a study of compassion as a global project from Biafra to Live Aid. Kevin O’Sullivan explains how and why… | Read on »

Roger’s Layton’s last paper “The Next Normal for Marketing” (2021) provides an excellent summary of Roger’s past ‘marketing systems’ efforts and his ability to ‘understand’ the ‘evolutionary complexity’ of an accelerating interdependent  and interconnected world. Dr Christine Domegan has created a short video below, for a talk at the 2021 ANZMAC conference, in which she… | Read on »

In 2018, Marine and coastal tourism generated €2.6 billion in revenue accounting for approximately 45% of all tourism expenditure in Ireland. Recent covid-19 related travel restrictions have severely impacted the ability of this industry to generate revenue while also entirely changing the composition of the tourists visiting coastal areas. The goal of many related to… | Read on »

On 19 November the Whitaker Institute was delighted to host the last event in the year long series celebrating Social Marketing with Professors Gerard Hastings and Alan Tapp. Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with… | Read on »

As part of the hospitality research project undertaken by Whitaker Institute member Dr Deirdre Curran, participants were invited to submit an audio file answering 3 questions: What do you like most about working in hospitality? What do you like least about working in hospitality? Tell me about an incident where you felt unfairly/badly treated: What… | Read on »

By Professor Jay Friedlander  Chaired by Dr Majella Giblin On 16 November the Whitaker Institute was delighted to host a lecture followed by a masterclass ‘Unleashing Innovation with UN Sustainable Development Goals’ as part of InterTradeIreland’s All-Island Innovation Programme. The lecture provides senior leaders, social innovators and sustainability champions in small and medium enterprises (SMEs), a framework… | Read on »

On Thursday 4 November, Whitaker Institute member Professor Kieran Conboy, of the Agile and Open Innovation cluster (LERO), hosted a panel session on ‘Is Technology Changing the Face of Sport for the Better?’. Technology plays an increasingly pivotal role across almost all elite and amateur sports, with a growing assumption that those using the latest… | Read on »

Whitaker Institute member Dr Tom Gillespie, of SEMRU, spoke to the Business Post about the unprecedented inflation in the price of used cars. Read the article here.