New project to explore personalised nutrition for the silver population

Dr Jane Walsh is principle applicant from NUI Galway on a successful €4,115,121 Horizon 2020 grant for a project entitled:  INCluSilver: Innovation in personalised Nutrition through Cluster cooperation in the Silver economy. Dr Jane Walsh will lead on market intelligence and strategy in collaboration with her Psychology colleague, Dr Michael Hogan. INCluSilver is funded under the Industrial Leadership Pillar within Horizon 2020 Framework (Innovation Action for SMEs).

The INCluSilver project aims to support collaboration between key stakeholders from different sectors to facilitate the development of innovative ideas in the field of personalised nutrition for the silver population. Personalised nutrition offers a new approach for helping citizens to adjust their dietary behaviour by advising food choices and eating patterns that fit their individual needs and are in line with personal preferences. The Silver Economy is driven both by the emergence of new consumer markets and by the need to improve the sustainability of public expenditure linked to ageing. Thus, stimulating the market of personalised nutrition products and services addressing the needs of the silver society can create a massive pull-effect on existing or emerging markets, as well as a huge impact on Health Care systems.