Health is ‘the business of all sectors’ (WHO, 2013).  An EU ‘health in all policies’ approach requires the pursuit of a multi stakerholder model with migration paths towards citizens who are fast becoming empowered health co-producers.  However, barriers between health-related systems and activities and the individual’s control over their own health experience, while valuable, are disenfranchised.  This competency gap between informed and empowered citizens/stakerholders can be addressed through a collective intelliegence framework, emphasising the inclusiveness of citizens and communities with increased understanding and insights into the barriers to an empowered healthy society.

See links below for outputs from the project:

Sinead Duane, Christine Domegan, Patricia McHugh & Michelle Devaney (2016) From restricted to complex exchange and beyond: social marketing’s change agenda, Journal of Marketing Management, 32:9-10, 856-876, DOI: 10.1080/0267257X.2016.1189449

Stakeholder Report 1

Stakeholder Report 2

Funded by


Government of Ireland ‘New Foundations’ Scheme 2013