B.Comm., M.B.S.,Ph.D.
Biography
Peer Reviewed Journals
Year | Publication | |
---|---|---|
(2012) | 'Marketings response to environmental decline and the call for sustainability'
Walsh, A., Domegan, C. & Fleming, D. (2012) 'Marketings response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143 [Details] |
|
(2012) | ''Marketing's response to environmental decline and the call for sustainability''
Walsh, Ann T., Christine Domegan, Declan Fleming (2012) ''Marketing's response to environmental decline and the call for sustainability''. Social Business, 2 (2):121-143 [Details] |
Books
Year | Publication | |
---|---|---|
(2007) | Marketing Research In Ireland: Theory & Practice.
Domegan, C (2007) Marketing Research In Ireland: Theory & Practice. [Details] |
|
(2007) | Marketing Research In Ireland: Theory & Practice.
Drs C. Domegan and D. Fleming, (2007) Marketing Research In Ireland: Theory & Practice. Gill & MacMillan: Gill & MacMillan. [Details] |
|
(2001) | Cases in Marketing.
Fleming, D.; Wallace, E (2001) Cases in Marketing. Dublin: Mc-Graw Hill. [Details] |
|
(2001) | Cases In Marketing.
Fleming, D (2001) Cases In Marketing. [Details] |
|
(1997) | The Graduateship By Distance Learning.
Fleming, D (1997) The Graduateship By Distance Learning. Marketing Institute of Ireland [Details] |
|
(1996) | Guide To Exporting.
Fleming, D (1996) Guide To Exporting. : Irish Trade Board. [Details] |
Conference Contributions
Year | Publication | |
---|---|---|
(2012) | Academy of Marketing Conference,
Leonard, G. & Fleming, D. (2012) A Classification of Stakeholder Orientation. [Conference Paper], Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details] |
|
(2012) | A Classification of Stakeholder Orientation,
Leonard, G. & Fleming, D. (2012) Stakeholder Orientation. [Conference Paper], A Classification of Stakeholder Orientation, Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details] |
|
(2012) | European Academy of Marketing,
Leonard, G. & Fleming, D. (2012) Stakeholder Social Capital and the Performance Relationship: An Integrative Framework for Stakeholder Marketing. [Conference Paper], European Academy of Marketing, University Institute Lisbon, Portugal , 20-MAY-12 - 22-MAY-12. [Details] |
Honours and Awards
Year | Title | Awarding Body | |
---|---|---|---|
2010 | Fellow Marketing Institute of Ireland | Marketing Institute of Ireland |
Professional Associations
Association | Function | From / To | |
---|---|---|---|
Marketing Institute of Ireland | Graduate of the Marketing Institute of Ireland | 01-JUL-90 / 14-FEB-14 |
Committees
Committee | Function | From / To | |
---|---|---|---|
Academic Council | Member | / | |
College Executive Committee Member | Committee Member | / | |
School Executive Committee Member | Committee Member | / | |
Part-Time B.Comm. Board Member | Board Member | / | |
EMBA Programme Board Member | Board Member | / | |
Programme Director for MSc Marketing | Programme Director | / |
Teaching Interests
Current Postgraduate Students (Research)
Student | Degree Type | Type | |
---|---|---|---|
Anne Walsh | Doctorate - Ph.D. (Commerce) | Supervisor |
Modules Taught
Term/Year | Module Title | Module Code | Subject / Desc | |
---|---|---|---|---|
2013/2014 | Marketing Policy & Strategy | MK 312 | This course examines the process by which marketing can be managed to create and sustain superior performance in the marketplace. | |
2013/2014 | Cases in Strategic Marketing | MK565 | The course focuses on development, implementation and control of marketing strategies needed to attain and sustain an organisation's competitive advantage. The overarching objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for an organisation. | |
2013/2014 | Strategic Marketing Policy | MK561 | The objective of this course is to prepare students for making critical Strategic Marketing decisions in an environment that is becoming ever more complex and fast changing. The course will allow students take an applied approach to develop skills in dealing with Strategic Marketing problems, and to formulate a framework for developing Strategic Marketing plans. | |
2013/2014 | Selling & Sales Management | MK568 | Sales Management may be described as the engine room of marketing. This course examines key issues in selling and sales management that are critical to business success. |