Dr Declan Fleming - Whitaker Institute for Innovation and Societal Change

B.Comm., M.B.S.,Ph.D.

Contact Details

Lecturer Above The Bar
Marketing
Room 337
Cairnes Building
NUI Galway

T: Ext. 2741
E: declan.fleming@nuigalway.ie

Biography

Declan completed his B.Comm and MBS (Marketing) at UCG (Now NUIG) and his PhD (Business Administration) at Manchester Business School, University of Manchester. Prior to joining NUIG he worked in GMIT and IT Tralee. In 2010, he was awarded Fellowship of the Marketing Institute of Ireland in recognition of outstanding contribution to the development of Marketing in Ireland. Teaching and Research interests lie in the areas of Strategic Marketing, Selling & Sales Management, and Marketing in Society & Public Policy. He currently Head of the Marketing Discipline and Programme Director for the MSc. Marketing along with the special award Diploma in Sales & Marketing for Medical Technologies.

Peer Reviewed Journals

	Year	Publication
	(2012)	'Marketing’s response to environmental decline and the call for sustainability' Walsh, A., Domegan, C. & Fleming, D. (2012) 'Marketing’s response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143 [Details]
	(2012)	''Marketing's response to environmental decline and the call for sustainability'' Walsh, Ann T., Christine Domegan, Declan Fleming (2012) ''Marketing's response to environmental decline and the call for sustainability''. Social Business, 2 (2):121-143 [Details]

Books

	Year	Publication
	(2007)	Marketing Research In Ireland: Theory & Practice. Domegan, C (2007) Marketing Research In Ireland: Theory & Practice. [Details]
	(2007)	Marketing Research In Ireland: Theory & Practice. Drs C. Domegan and D. Fleming, (2007) Marketing Research In Ireland: Theory & Practice. Gill & MacMillan: Gill & MacMillan. [Details]
	(2001)	Cases in Marketing. Fleming, D.; Wallace, E (2001) Cases in Marketing. Dublin: Mc-Graw Hill. [Details]
	(2001)	Cases In Marketing. Fleming, D (2001) Cases In Marketing. [Details]
	(1997)	The Graduateship By Distance Learning. Fleming, D (1997) The Graduateship By Distance Learning. Marketing Institute of Ireland [Details]
	(1996)	Guide To Exporting. Fleming, D (1996) Guide To Exporting. : Irish Trade Board. [Details]

Conference Contributions

	Year	Publication
	(2012)	Academy of Marketing Conference, Leonard, G. & Fleming, D. (2012) A Classification of Stakeholder Orientation. [Conference Paper], Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details]
	(2012)	A Classification of Stakeholder Orientation, Leonard, G. & Fleming, D. (2012) Stakeholder Orientation. [Conference Paper], A Classification of Stakeholder Orientation, Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details]
	(2012)	European Academy of Marketing, Leonard, G. & Fleming, D. (2012) Stakeholder Social Capital and the Performance Relationship: An Integrative Framework for Stakeholder Marketing. [Conference Paper], European Academy of Marketing, University Institute Lisbon, Portugal , 20-MAY-12 - 22-MAY-12. [Details]

Honours and Awards

	Year	Title	Awarding Body
	2010	Fellow Marketing Institute of Ireland	Marketing Institute of Ireland

Professional Associations

	Association	Function	From / To
	Marketing Institute of Ireland	Graduate of the Marketing Institute of Ireland	01-JUL-90 / 14-FEB-14

Committees

Committee	Function	From / To
Academic Council	Member	/
College Executive Committee Member	Committee Member	/
School Executive Committee Member	Committee Member	/
Part-Time B.Comm. Board Member	Board Member	/
EMBA Programme Board Member	Board Member	/
Programme Director for MSc Marketing	Programme Director	/

Teaching Interests

Postgraduate:
Executive Masters of Business Administration: Strategic Marketing

MSc Marketing Programme:
Strategic Marketing Policy
Cases in Strategic Marketing
Selling & Sales Management

Undergraduate:
Marketing Policy & Strategy

Current Postgraduate Students (Research)

	Student	Degree Type	Type
	Anne Walsh	Doctorate - Ph.D. (Commerce)	Supervisor

Modules Taught

Term/Year	Module Title	Module Code	Subject / Desc
2013/2014	Marketing Policy & Strategy	MK 312	This course examines the process by which marketing can be managed to create and sustain superior performance in the marketplace.
2013/2014	Cases in Strategic Marketing	MK565	The course focuses on development, implementation and control of marketing strategies needed to attain and sustain an organisation's competitive advantage. The overarching objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for an organisation.
2013/2014	Strategic Marketing Policy	MK561	The objective of this course is to prepare students for making critical Strategic Marketing decisions in an environment that is becoming ever more complex and fast changing. The course will allow students take an applied approach to develop skills in dealing with Strategic Marketing problems, and to formulate a framework for developing Strategic Marketing plans.
2013/2014	Selling & Sales Management	MK568	Sales Management may be described as the engine room of marketing. This course examines key issues in selling and sales management that are critical to business success.