Modelling demand for marine and coastal tourism in Ireland

In 2018, Marine and coastal tourism generated €2.6 billion in revenue accounting for approximately 45% of all tourism expenditure in Ireland. Recent covid-19 related travel restrictions have severely impacted the ability of this industry to generate revenue while also entirely changing the composition of the tourists visiting coastal areas. The goal of many related to this industry will be a swift recovery to pre-pandemic levels of revenue.

Using data collected in 2018, Dr Deely discussed the determinants of demand for both domestic and overseas marine and coastal tourism in Ireland. Using participation models and length of stay models, Dr Deely explored which individuals are most likely to enter the market, who tends to stay longest and the value a tourist receive above what they have spent. The discussion concluded with some remarks on how the tourist industry may be revitalised following the removal Covid-19 related travel restrictions.

A recording is available to watch back below.