Pivoting During The Pandemic: Innovation, Case Studies And Panel Discussion

On May 25th at 12:30pm a webinar targeted at Food Sector SMEs and Start-ups will take place as part of a European project funded by the Atlantic Area Programme; AHFES. In collaboration with partners in Galway and Wales this webinar hosted by NUI Galway will provide inspiring insight into the creative and innovative ways business in the food sector have pivoted during the pandemic.   With a focus on real sustainable solutions to overcome challenges and practical supports available to the multiple sectors of the food industry, this session will be of value and interest to a wide range of Start-ups and SMEs looking to not only survive but to thrive as we as we navigate through and beyond Covid 19.

Speakers include author, restaurateur and Michelin Star Chef JP McMahon, culinary director of the Eat Galway Restaurant Group, which comprises of Michelin-starred Aniar Restaurant, award-winning Spanish restaurant Cava Bodega, Tartare Café &Wine Bar (Bib Gourmand) and the Aniar Boutique Cookery School. Joining JP are Elaine Donohue, General Manager BIA Innovator Campus, the multi-million euro food innovation hub in Athenry Co. Galway and Chris Joll, Founder of Gut Instinct Foods in the UK, who have created a range of quality plant based products that have tangible gut health benefits. Together they will bring a wealth of experience and knowledge to this session which is designed to inspire and support those who need to add some flavour, spice and fresh ideas to their businesses.

Speaking about the webinar Dr. Jane Walsh, Senior Lecturer in the School of Psychology and director of the Mobile Technology and Health (mHealth) Research Group said ”This webinar is very timely as society begins to reopen, businesses across the food sector have had to adapt to the challenges faced by the pandemic, using their creativity and innovation to seek out new opportunities and supports to ensure the survival of their business, although this project was born before the pandemic its purpose is more critical than ever in supporting and inspiring a whole sector of the economy not only in Ireland but with our cross border colleagues and partners.”

Register for the free webinar on https://bit.ly/WAHFESGAL.

Find out more about AHFES and their supports available for the sustainable growth of healthy food & lifestyle sector on www.ahfesproject.com.