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InterTradeIreland All-Island Innovation Programme Master Classes
April 24, 2013 @ 9:30 am
Speaker(s): Professor Gerard George
Organised by: Whitaker Institute
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24th and 25th April 2013
The content of each master class will cover a different topic, and therefore you are welcome to attend one, two or all three of these free master classes.
Implausible Opportunities: Crafting an Effective Narrative for Growth
24th April 2013, 9.30am – 11.30am, CA117 (MBA room), Cairnes Building, NUI Galway
Not all businesses are created equal. More often than not new business ideas fail even if they are practical, but some become successful even if they appear impractical. Those that ultimately succeed do so on the basis of a strong value proposition and the entrepreneur’s ability to create a ‘narrative’. In this session, we explore how to craft narratives and design the business model for success.
Growing profitably: Streamlining Your Revenue Model
24th April 2013, 2.30pm- 4.30pm, CA117 (MBA room), Cairnes Building, NUI Galway
Each business has a unique revenue and cash flow model. It becomes critical to understand how cash flow affects the business and its implications for further growth. Financing structure becomes one central component of growth. In this session, we explore the role of business models and financing structures and their influence on the viability of a business. Growth is not always profitable, we explore ways to make it profitable.
Creating Customer Delight: Designing Your Business to Make Customers Come Back
25th April 2013, 9.30am – 11.30am, CA117 (MBA room), Cairnes Building, NUI Galway
Services are one of the strongest drivers of growth. Services create value to consumers and help firms build stronger relationships with their customers. Because of the human element involved in service delivery, implementation is often unpredictable or highly variable. We use Disney as an example for service design, and apply these concepts to our own businesses in a workshop format. We will share participant experiences in service delivery to help strengthen customer trust and build more profitable relationships.
The master classes are part of the InterTradeIreland All-Island Innovation Programme
All Welcome
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