Contemporary trends in health and accountancy services

Presentation overview:

This presentation will outline three trends in services marketing using the specific industries of health, environment and accountancy.  The first speaker will discuss the use of mobile phones in behaviour change and use examples of SMS programs and smartphone apps.  These examples are drawn from social marketing programs in health, transport and the environment.  The second speaker will discuss the changing landscape in blood donation with altruism no longer the prime motivator particularly for Gen Y. This presentation will outline research conducted on the role of the servicescape and emotions in influencing young donor behaviour.  The third speaker will discuss a new trend in accountancy services; cloud computing.  The use of the internet to store and share files is changing the nature of accountancy practices in terms of staff location, co-creation with clients and opportunities to offer more detailed business advice.

Speaker biographies:

Professor Rebekah Russell-Bennett is a senior marketing academic at Queensland University of Technology in Australia and is also the immediate past  president of the Australian Association of Social Marketing.  Rebekah has published over 110 peer-reviewed articles, is the co-editor of the Journal of Services Marketing, sits on editorial boards of major international journals and has a research interest in services marketing and social marketing.  Rebekah has collaborated with organisations such as the Australian Red Cross Blood Service, Queensland Health, CitySmart (Brisbane’s Sustainability Agency), Brisbane Lions (football club), Westpac (bank), Queensland Transport and Yellow Pages.

Kay Russell is the Managing Director of Gold-Link Marketing Pty Ltd, and is the former owner of one of Australia’s leading financial service dealer groups.  Kay has extensive experience in the financial services sector and has collaborated with universities in research in this area.  More recently Kay has extended her skills to include qualitative research and now works with University of Queensland on research projects.

Greg Borchard is director of MCB Accounting and is a Chartered Accountant with the Australian Institute of Chartered Accountants, Chartered Tax Advisor with the Australian Tax Institute. He has over 10 year’s  experience in public practice Accounting and is certified adviser for cloud solutions Xero, Saasu and Unleashed. Greg has been an early adopter of cloud accounting solutions in Australia, being a user for approximately 6 years.