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Co-Creating Change: 8th Annual Social Marketing Conference

May 24 @ 10:30 am - 5:00 pm

Location: Aula Maxima, The Quadrangle, NUI Galway
Galway, Galway Ireland


This 8th National Social Marketing Conference, Co-Creating Change, brings leaders and researchers in health and sustainable change in public and voluntary sectors together with world-renowned social marketing experts from Canada, Australia, Europe and Ireland. This conference will explore in greater detail how empowered citizens and communities can co-create and foster sustainable behaviour change. In addition, the conference will feature cutting-edge talks from around the world including insights into improving behavioural change effectiveness through applying a strategic approach to planning.

Through the day attendees will learn; How social marketing use tools in co-creating sustainable behaviour change; How to follow proven social marketing secrets to develop an effective intervention on limited budgets; How to use the success factors of proven social marketing interventions; How to address the major societal challenges of our time and How to think strategically about innovative social change through co-creating change.

For further information, schedule and online booking, please visit


Keynote speakers:

Professor Walter Wymer, Professor of Marketing, University of Lethbridge (Canada)

Professor Walter Wymer’s primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, higher education marketing, and scale development. His early work focused on volunteer psychology, segmenting volunteer subgroups, and gender differences in volunteering. Another interest concerns formulating effective social marketing and public health communication strategies. He is an Associate Editor for the European Journal of Marketing and the International Review on Public and Nonprofit Marketing, as well as serving on other journal editorial boards.

Professor Sharyn Rundle-Thiele, Professor of Marketing, Griffith University, Australia

Professor Sharyn Rundle-Thiele is Director, Social Marketing at Griffith and Editor-in-Chief, Journal of Social Marketing. Drawing on her commercial marketing background Sharyn’s research focuses on applying marketing tools and techniques to change behaviour for the better. She is currently working on projects delivering changes to the environment, people’s health and for the greater social good. Selected current projects include changing adolescent attitudes towards drinking alcohol (see www.blurredminds.com.au/students), increasing healthy eating and physical activity to combat obesity, reducing food waste and delivering change in wide variety of settings. Research partners in 2018 include Defence Science and Technology Organisation, Australian Defence Force, Queensland Catholic Education Commission, Redland City Council, and more. Sharyn’s research is published in more than 120 books, book chapters and journal papers.

Professor Alan Tapp, Professor of Marketing, University of the West of England-Bristol

Pofessor Alan Tapp is the founder and former Director of the Bristol Social Marketing Centre. His research interests centre on the use of marketing working alongside other fields to influence and change behaviour. He has led and worked on over 50 marketing research projects with funding over £1.5m, including projects funded by research councils and working with partners such as Sport England, the Department for Transport, DH, the National Social Marketing Centre, Public Health England, and Cancer Research UK. Most recently, Alan was awarded £250k in 2017 to progress the successful Wheels Skills and Thrills project, funded by The Road Safety Trust and Department for Transport to examine the use of social marketing to improve driving behaviours. He is also leading a £91k Public Health England project to examine how social marketing might help transform cultures around end of life care and death in England. Alan was nominated for the Vice Chancellors prize for Research in 2017.

Professor Gerard Hastings, Professor at Stirling and Professeur Associé at the École des Hautes Etudes en Santé Publique in Rennes

Professor Gerard Hastings leads social marketing at Stirling University, UK, the Open University, UK, and L’ École des Hautes Etudes en Santé Publique, Renes, France. He is currently a Commissioner on the Lancet Obesity Commission, and a member of the Board of Alcohol  Focus Scotland and the British Medical Association Board of Service.





*There will be additional health and environmental health presentations.


Conference Chair:

Dr. Christine Domegan, Head of Marketing Discipline, Senior Lecturer and Social Innovation and Policy Leader, Whitaker Institute, NUI Galway.

You Should Attend if You Are:

  • Someone who wants to enable people powered change
  • A professional employed or associated with a nonprofit/NGO, public agency or other organization working on health, environment, community or social issues
  • A commercial marketer who wants to apply your skills towards changing society and the world for the better
  • A student interested in the field of social marketing OR
  • A researcher concerned with public policy development and strategy formulation, community growth, innovation, infrastructural/systems change, civic engagement, sustainable development goals, social inclusion and inequality.

You Will Receive:

  • A non-jargon talk about what Social Marketing is, what it offers, what it does not offer and how it fits with other behaviour change fields like education, design and sustainability;
  • Insights into a systematic approach to improve behavioural change effectiveness through applying a more strategic approach to planning and implementation;
  • An interactive, hands-on approach to co-creating behaviour change;
  • A solid day of insights in an intimate setting with noted global social marketing experts; Professor Walter Wymer, Professor Alan Tapp, Professor Sharyn Rundle-Thiele and Professor Gerard Hastings;


You Will Learn:

  • How social marketing use tools in co-creating sustainable behaviour change;
  • How to follow proven social marketing secrets to develop an effective intervention on limited budgets;
  • How to use the success factors of proven social marketing interventions;
  • How to address the major societal challenges of our time and
  • How to think strategically about innovative social change through cocreating change.


– Main Conference Thursday May 24th: Aula Maxima (Ground Floor, located in the Quadrangle), NUI Galway.

Training Workshops (Optional) May 25th : J.E. Cairnes School of Business & Economics, Newcastle Road, NUI Galway.

Schedule Thursday May 24th: Conference in Aula Maxima

9.30 10.30am Registration and Tea/Coffee

10.30 11.30am Conference Opening and Welcome Professor Walter Wymer, University of Lethbridge, Canada Improving Social Marketing Effectiveness

11.30 12.30pm Professor Sharyn Rundle-Thiele, Griffith University, Australia Social Marketing is (so much) more than communications

12.30 1.30pm Networking Lunch

1.30 2.30pm Dr. Patricia McHugh & Dr. Áine McNamara, NUIG ”The Ultimate Immune System Boost – Flu Vaccination” 

Dr. Veronica McCauley & Dr. Kevin Davison, NUIG Anchoring Digital Interactivity into a Behavioural Change Toolkit”

Dr. Caitriona Carlin & Dr. Gesche Kindermann, NUIG “Barriers and Bridges to Community Engagement in NatureBas ed Programs”

2.30-3.30pm Professor Alan Tapp, University of the West of England – Bristol “Why marketers don’t get hugged at parties – and other useful things about social marketing

3.30 4.00pm Book Launch and Refreshments

Social Marketing Rebels with a Cause’ President Ciarán Ó hÓgartaigh, NUI Galway

4.00 5.00pm Professor Gerard Hastings, University of Stirling, UK.

“Remembering Who Owns the River”

5.00pm Conference Close

Training Workshops (Optional): Friday May 25th  2018 (J.E. Cairnes School of Business & Economics)

9.30 12.30pm Parallel Training Workshops

1. What Social Marketing is, what it can do, and how to

manage it– Professor Alan Tapp

2. “Stakeholder Engagement for Complex Societal Problems”

Dr Christine Domegan & Dr Patricia McHugh

Registration and Fees

Registration fee €120 per person to include refreshments, lunch and conference

materials and optional training workshop attendance.

For further information, schedule and online booking, please visit www.conference.ie and follow the link to the 8th Annual National Social Marketing Conference 2018.