Special Issue Call for Papers – Journal of Social Marketing

Submissions are now open for the Journal of Social Marketing Special Issue on “Social Marketing and the United Nations Sustainable Development Goals: I, We, and All of Us” Deadline: September 30, 2020.

Click here for submission information.

Guest Editors: Dr. Dao Truong and Dr. Stephen Saunders

This Journal of Social Marketing Special Issue focuses on the UN  2030 Agenda for Sustainable Development and the 17 SDGs. It will publish interesting, meaningful, and theoretically grounded social marketing research papers that place the 2030 Agenda and the SDGs at its heart, and that clearly focus attention on the UN “urgent call for action” in the developed and/or developing world.

Guiding research questions for the Special Issue could include, but are not limited, to the following:

•  Do social marketing activities, processes, and practices (e.g., segmentation, targeting, positioning, the social marketing mix, communication, messages, promotion, monitoring, evaluation) support and contribute to the United Nations 2030 Agenda for Sustainable Development and SDGs? What are the major challenges facing social marketers in terms of choice, conflict, competition, cooperation, resilience, and negotiation?

•  How can social marketing activities, processes, and practices become more efficient and effective in supporting and contributing to the United Nations 2030 Agenda for Sustainable Development and addressing the SDGs?

• How do social marketers engage, connect and/or partner with other stakeholder groups to pursue the United Nations 2030 Agenda for Sustainable Development and the SDGs?

• Do social marketing activities, processes, and practices ever lead to outcomes (e.g., human rights violations, inequalities, injustices and decreased wellbeing) that are inconsistent (or in conflict) with the United Nations 2030 Agenda for Sustainable Development and the SDGs? How may policy, regulations, community-based social marketing, macro-social marketing, and/or systems social marketing address these inconsistencies?

Papers that offer theoretical, practical, or methodological contributions, and that cut across diverse social marketing contexts and topics are welcome. Authors must also ensure that the papers are grounded within the social marketing domain (see Andreasen, 2002).

Early expressions of interest and enquiries should be addressed to the Special Issue Guest Editors (Dao Truong and Stephen Saunders).

For more information & to submit click here.