News for: Social Innovation And Policy

Prof Philip Kotler on Social Marketing at 50

Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more. It is a world shaped increasingly by collective as well as individual choice, and… | Read on »

The Next Normal for Marketing

Roger’s Layton’s last paper “The Next Normal for Marketing” (2021) provides an excellent summary of Roger’s past ‘marketing systems’ efforts and his ability to ‘understand’ the ‘evolutionary complexity’ of an accelerating interdependent  and interconnected world. Dr Christine Domegan has created a short video below, for a talk at the 2021 ANZMAC conference, in which she… | Read on »

Social Marketing: A Behavioural Change Rebel Turning 50 (Session 6)

On 29 October, the Whitaker Institute was delighted to host Social Marketing: A Behavioural Change Rebel Turning 50 (Session 6). Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets… | Read on »

Saltwater In The Blood

Whitaker Institute member Dr Easkey Britton, of the Applied Systems Thinking cluster, has published a new book Saltwater In The Blood. About Saltwater In The Blood: Powerful feminist nature writing by the pioneer of women’s big-wave surfing in Ireland. Easkey Britton provides a rare female perspective on surfing, exploring the mental skills it fosters, and the… | Read on »