The Next Normal for Marketing

Roger’s Layton’s last paper “The Next Normal for Marketing” (2021) provides an excellent summary of Roger’s past ‘marketing systems’ efforts and his ability to ‘understand’ the ‘evolutionary complexity’ of an accelerating interdependent  and interconnected world. Dr Christine Domegan has created a short video below, for a talk at the 2021 ANZMAC conference, in which she… | Read on »

Modelling demand for marine and coastal tourism in Ireland

In 2018, Marine and coastal tourism generated €2.6 billion in revenue accounting for approximately 45% of all tourism expenditure in Ireland. Recent covid-19 related travel restrictions have severely impacted the ability of this industry to generate revenue while also entirely changing the composition of the tourists visiting coastal areas. The goal of many related to… | Read on »

In Their Words

As part of the hospitality research project undertaken by Whitaker Institute member Dr Deirdre Curran, participants were invited to submit an audio file answering 3 questions: What do you like most about working in hospitality? What do you like least about working in hospitality? Tell me about an incident where you felt unfairly/badly treated: What… | Read on »

Unleashing Innovation with UN Sustainable Development Goals

By Professor Jay Friedlander  Chaired by Dr Majella Giblin On 16 November the Whitaker Institute was delighted to host a lecture followed by a masterclass ‘Unleashing Innovation with UN Sustainable Development Goals’ as part of InterTradeIreland’s All-Island Innovation Programme. The lecture provides senior leaders, social innovators and sustainability champions in small and medium enterprises (SMEs), a framework… | Read on »

Is Technology Changing the Face of Sport for the Better?

On Thursday 4 November, Whitaker Institute member Professor Kieran Conboy, of the Agile and Open Innovation cluster (LERO), hosted a panel session on ‘Is Technology Changing the Face of Sport for the Better?’. Technology plays an increasingly pivotal role across almost all elite and amateur sports, with a growing assumption that those using the latest… | Read on »

Irish Independent – Who really gets the tip when you eat out in a restaurant?

Whitaker Institute member Dr Deirdre Curran, of the Work, Organizations and Society research cluster, spoke with the Irish Independent about the Government’s approval to draft new legislation aimed at better regulating tips within the hospitality industry, protecting workers’ rights to those tips and providing greater transparency for customers and staff. Read the piece here. Dr… | Read on »