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Healthy Eating; The Psychology of Consumer Decision Making
February 9, 2022 @ 1:00 pm - 2:00 pm
Location: via Zoom, NUI Galway
This webinar will feature insights from experts in psychology and marketing on what influences consumers’ healthy eating habits and will be of interest to a wide variety of attendees across the health food industry.
Focusing on what influences consumer purchasing around healthy food, why some foods are more appealing (on the shelf) than others and what the key marketing tricks in selling food to consumers are.
The webinar will provide attendees with unique insights and a deeper understanding of psychological influences on consumer food purchases which can inform and impact product design, development, advertising and ultimately sales and profitability.
Delivered in partnership with AHFES and The Whitaker Institute at NUI Galway.