The research examines how prior knowledge influences recipient cognition of counter-attitudinal messaging. It is hypothesised the cognitive response of high prior knowledge recipients to the advocacy of a counter-attitudinal message can lead to attitude moderation / modification. The research involves a quantitative survey of householders located adjacent to the proposed route of a controversial infrastructure project. The approach to and promotion of controversial projects will benefit from the research findings by way of future project policy formulation and planning.
under the Sustainable Energy Research, Development & Demonstration Programme 2016