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Social Marketing: A Behavioural Change Rebel turning 50

March 26 @ 9:30 am - 10:30 am

Location: via Zoom, NUI Galway
Galway, Ireland

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Please note, you must register for each event separately. Please see bottom of page for link to the other webinars in the Social Marketing Series


Most of us recognise that everyday life today is not the same as it was a few months ago let alone a few years ago what with climate change, the pandemic, social inequalities, digital technologies, global markets and so much more.  It is a world shaped increasingly by collective as well as individual choice, and by systems, social and behaviour change all rolled into one. In this emerging complex world social marketing is a leading behavioural science already into a future of radical transformation. To meet the demands of our time, we must incorporate an “and” approach – citizens and stakeholders, citizens and society, citizens and systems, citizens and the planet into our way of doing and being.

Social marketing’s call to action is to get on board now, be the Change Catalyst in your life, your family and your community to open the door to a new sustainable world for all.


Using Systems Social Marketing to change to the perception of Dads in the Workplace

by Dr Sarah Duffy

Macro-Social Marketing

by Dr Ann-Marie Kennedy

Hosted by Dr Christine Domegan


Join us and our guest speakers on the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper as we hear about the latest developments in Social Marketing. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of social marketing seminars with global experts explores the complex links between our environment, our health and wellbeing and our future.

Other dates in the series

19 February – Professor Sharyn Rundle-Thiele & Professor Maria Raciti (Click to watch the event back)

30 April – Dr Dmitry Brychkov, Dr Sinead Duane, Ms Tina Flaherty

Speaker Bios

Dr Sarah Duffy is a lecturer in Marketing at the University of Western Sydney. Sarah researches the impact of marketing and society and is particularly interested in the consequences of marketing in terms of fairness, quality of life and the impact on the environment. Since having children Sarah has become acutely interested in issues relating to gender in the workplace. Sarah has co-authored two short articles relating to the topic of talk you can view here and here.


Dr Ann-Marie Kennedy is an Associate Professor in Marketing. Her research interests include systems, macromarketing, social marketing, ethics and sustainability. She has consulted in the areas of social marketing for the New Zealand Transport Agency, Canterbury Clinical Network, and the Canterbury Alcohol Action Group among others. She is an associate editor for the Journal of Macromarketing and on the editorial policy review board for the Journal of Social Marketing and Journal of Public Policy and Marketing. She has published in journals such as the European Journal of Marketing, Journal of Macromarketing, Journal of Business Research and Journal of Social Marketing. Her most recent research focuses on macro-social marketing, social marketing ethics, and also on authentic sustainability as a business strategy.