IS Seminar Series: “Measuring gamification design efficiency- a high-speed chase through neuroscience, psychology, game design and more” by Robin Brouwer

Robin is a gamification researcher and consultant with a background in the emerging technology industry. During his career Robin has worked in Asia, Europe and Africa and is currently affiliated with NUI Galway as a part-time PhD student supervised by Kieran Conboy and Juho Hamari (Technical University of Tampere). Robin is certified and experienced in applying a variety of popular gamification design approaches. He is also affiliated with the Gamification Research Group and acts as their industry liaison for applied research projects and advisory functions. His research focuses on enabling and facilitating data-driven and adaptive design approaches for gamification.