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Innovating With ‘Hard Constraints’: How Low Cost Innovation is Changing What We Do

April 24, 2013 @ 6:30 pm

Speaker(s): Professor Gerard George

Organised by: Whitaker Institute

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InterTradeIreland All-Island Innovation Lecture 2013

Professor George, who has conducted extensive research in to areas such as entrepreneurship, innovation and business models, says we need to radically transform our business practices to see businesses succeed. When times are tough, businesses have to figure out innovative ways of broadening their market appeal and opening up new opportunities. Low cost innovation is a strategic toolkit by which businesses can strip away the complexities of their products to focus on the core customer need.
Professor George will share his insights in to low-cost innovation at the InterTradeIreland All-Island Innovation Lecture, entitled Innovating With ‘Hard Constraints’: How Low Cost Innovation is Changing What We Do. Professor George will address the benefits of ‘inclusive innovation’, and will discuss the emerging ways companies are implementing low-cost innovations.
How can you make products useful to an expanding global market? Innovation is about bringing new ideas to market and changing the way we do things to create and capture value for customers. In his lecture, Professor George will discuss the need to transform a culture to innovate within constraints. He will focus on the ‘principles of inclusive innovation’ to inspire discussion on how to radically transform innovation practices by placing hard constraints on design, development and delivery of products and services.

Professor Gerry George is Vice Dean of the Business School and Director of the Rajiv Gandhi Centre at Imperial College London. He has conducted extensive research into areas such as capabilities and innovation in new ventures and technology-intensive firms, organisation design and business models, and entrepreneurship and resources.

This lecture will be of interest to established organisations and businesses, start-ups, government bodies, policy makers and anyone who is interested in stimulating the local economy.

All Welcome


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