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How to Write Journal Articles
May 1, 2013 @ 11:00 am
Speaker(s): Professor Rebekah Russell-Bennett
Affiliation: Queensland University of Technology
Organised by: Whitaker Institute
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A reverse-engineering approach
Workshop Outline:
Writing journal articles can be tiresome, cumbersome and just plain time consuming but it’s a necessary part of the research process and hones your skills.
This workshop will provide tips and strategies for writing a journal article using a reverse-engineering philosophy. Many times articles are rejected not on the basis of the research quality but on the fit with the journal and its purpose/audience. This workshop will show you how to ‘reverse engineer’ a journal article so that you can write an article that is targeted to the right readership and communicates the quality of your research.
Participants must come along prepared – they need to identify a journal they want to target and bring along:
a hardcopy of the author requirements for that journal
an example paper from that journal that uses the same method analysis technique
a hardcopy of the following paper: HOMBURG, C., MÜLLER, M. & KLARMANN, M. 2011. When does a salesperson’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation. Journal of the Academy of Marketing Science, 39,795-812.
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Bio: Professor Rebekah Russell-Bennett
Professor Rebekah Russell-Bennett is from the school of Advertising, Marketing and Public Relations at Queensland University of Technology, Australia. She researches in the field of services marketing and social marketing and has obtained in excess of $500,000 in external grant funding. Rebekah is the Associate Editor of Journal of Marketing Management and is on the editorial boards of Journal of Services Marketing and Journal of Social Marketing. She has published more than 40 articles in peer-reviewed journals such as European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Marketing Management, Journal of Services Marketing, Health Marketing Quarterly and Journal of Brand Management. She has also successfully supervised seven PhD students and 13 honours students to completion and has an international reputation for excellence in supervision. Rebekah is the national president of the Australian Association of Social Marketing and has extensive industry collaborations with organisations such as Queensland Department of Health, Australian Breastfeeding Association, Australian Red Cross Blood Service, Queensland Catholic Education Commission and Queensland Department of Transport.
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