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Dark Social: Trying to measure social media ROI when customers have already gone to the dark side

February 17, 2017 @ 11:00 am - 12:30 pm

Location: Whitaker Institute Seminar Room (CA110), Cairnes Building
NUI Galway, H91 WN80 Ireland

Speaker(s): Dr Brendan Keegan

Affiliation: Manchester Metropolitan University

Organised by: Lero

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