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An Introduction to Structural Equation Modelling (SEM)

December 12, 2018 @ 10:00 am - 1:00 pm

Organised by: Whitaker Institute

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Structural Equation Modelling (SEM) is a quantitative research method which enables the simultaneous testing of multiple hypothesised relationships between variables incorporated in an integrated research model. SEM has become a mainstream method in many fields of business research including marketing (Hair et al 2011, the most-cited article ever published in JMTP), strategic management (Hair et al. 2012b, the most-cited LRP article since 2012), and information systems (Ringle et al. 2012, the second-most cited MIS Quarterly article since 2012). It is increasingly seen as a ‘must’ for researchers in the social sciences.

Given the widespread use of SEM, it is incumbent for business researchers to be familiar with this technique, not only to apply it to their own research questions, but to be able to review and critique the validity of other studies adopting a SEM approach.

In the first part of the seminar, Dr. Eoin Whelan will discuss the principles of SEM, with a particular emphasis on mediator and moderator variables, the importance of theory in developing research models, and other common failings which get papers rejected. In the second part, Dr. Elaine Wallace and Dr. Murray Scott will discuss how SEM informed the studies they published in top ranking journals.

Register for the event here.