Bringing Innovation to the Marketplace

Technology EntrepreneurshipWhitaker Institute’s Natasha Evers and James Cunningham along with Thomas Hoholm from the BI School of Management,Oslo have written a text that integrates theory and practice in the area of Technology Entrepreneurship.  This book will provide students from engineering, technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit and/or social ends. Blending together theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas.  The book will give students a comprehensive insight and guidance into the specialized field of ’technopreneurship’.  It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.  With real life examples and case studies from countries including North America, Europe, Scandanavia and Asia in technology related sectors such as web based technologies, green technologies, nano and biotechnology, material science, marine food processing, instrumentation and electronics, and information technology, the text will equip students with the understanding required to successfully launch their product. Link to publisher’s website.